OVERVIEW
This document outlines the internal structure for all SLETE Media offers.
These are not public-facing details — they are used to:
maintain consistency across projects
protect scope and profitability
guide client proposals and communication
All client-facing communication should remain simplified and outcome-based, while this document defines the full backend structure.
CONTENT SESSION
Starting at $850
POSITIONING
Entry-level offer designed for:
first-time clients
one-off projects
single recording needs
PRE-PRODUCTION
Client completes intake form (Discovery form)
1 planning call (20–30 minutes max)
Light content direction (topic clarity, flow guidance)
Confirm: location, setup, shoot expectations
PRODUCTION
Up to 2 hours of recording time
Single location
Single setup (or minimal adjustments)
Video capture (1–2 camera setup depending on context)
Professional audio capture
Basic lighting setup (as needed)
POST-PRODUCTION
Includes ONE of the following:
1 edited long-form video OR
1 podcast episode (audio or video)
Editing includes:
Clean cuts
Basic pacing
Audio cleanup
Basic color correction
Intro/outro integration (if provided)
DELIVERY
Delivered via online gallery or shared folder
Standard turnaround: 10–14 business days
REVISIONS
Includes: 1 round of revisions
Additional revisions: $100–$150 per round
NOT INCLUDED
Multiple episodes
Multiple locations
Advanced creative direction
Full scripting
Social media management
Thumbnail design (unless added)
Short-form clips (unless added)
ADD-ONS
Short-form clips (3) → $250
Short-form clips (5) → $400
Thumbnail → $75 each
Rush delivery → $250+
Additional revisions → $100–$150
ESTIMATED TIME COMMITMENT (INTERNAL)
Planning: 30–45 min
Shoot: 2 hours
Editing: 3–5 hours
Admin: 30–60 min
Total: ~6–8 hours
CONTENT DAY
Starting at $1,800
POSITIONING
Primary / flagship offer for:
batching content
consistent creators
multi-video production days
PRE-PRODUCTION
Discovery form review
1 planning call (30–45 minutes)
Content mapping (topics / episodes)
Shoot flow planning
Light creative direction
PRODUCTION
Up to 4–5 hours of recording
One primary location
Multiple setups allowed (within reason)
Multi-camera capture (if needed)
Professional audio capture
Lighting setup
Optional BTS / stills capture
POST-PRODUCTION
Includes:
Up to 3 long-form edited deliverables (YouTube videos, podcast episodes, or teaching content) PLUS:
Up to 6 short-form clips
Basic thumbnail/support imagery (1–2)
Audio cleanup
Color correction
DELIVERY
Delivered via online gallery / shared drive
Turnaround: 2–3 weeks
REVISIONS
Includes: 1 round per deliverable
Additional revisions: $100–$150 per round
NOT INCLUDED
Unlimited content
Additional filming days
Advanced branding strategy
Full social media management
Upload/distribution (unless added)
Scriptwriting
ADD-ONS
Additional long-form video → custom
Additional short clips (3) → $250
Additional short clips (5) → $400
Thumbnail design → $75 each
YouTube upload support → $150–$300
Podcast distribution → $150–$300
Rush delivery → $300–$600
Travel → custom
ESTIMATED TIME COMMITMENT (INTERNAL)
Planning: 1–1.5 hrs
Shoot: 4–5 hrs
Editing: 10–16 hrs
Admin: 1–2 hrs
Total: ~16–24 hours
SIGNATURE BUILD Custom Quote ($3,000+)
POSITIONING
High-touch, strategic offer for:
Masterclass creation
Podcast launches
YouTube channel builds
Multi-session content systems
PHASE 1 — STRATEGY & DEVELOPMENT
Deep discovery session
Content mapping
Audience / message alignment
Episode / lesson structuring
Creative direction
PHASE 2 — PRODUCTION
One or more production days
Multi-camera setups (as needed)
Professional audio/video capture
Photography (thumbnails / assets)
Location coordination
PHASE 3 — POST-PRODUCTION
Multiple long-form deliverables
Course / module editing
Podcast editing
Short-form repurposing
Organized content delivery
PHASE 4 — LAUNCH SUPPORT (OPTIONAL)
Podcast platform setup
YouTube upload support
Metadata guidance (titles, descriptions)
Content rollout consultation
DELIVERY TIMELINE
Custom per project
Typically: 3–6+ weeks depending on scope
REVISIONS
Defined per project
Typically: 1–2 rounds per deliverable
ADD-ONS (COMMON)
Additional filming days
Additional editing rounds
Full content strategy
Branding / visual identity
Ongoing monthly content support
ADD-ON MENU (GLOBAL)
Short-form clips
3 clips → $250
5 clips → $400
Thumbnails
1 → $75
3 → $180
Revisions
Per round → $100–$150
Rush Delivery
3–5 business days → $250–$600
Upload Support
YouTube → $150–$300
Podcast → $150–$300
Travel
Local → custom
Out-of-state → custom
⚠️NON-NEGOTIABLE RULES (INTERNAL)
ALWAYS DEFINE DELIVERABLES
Never say: ❌ “a few clips”
Always say: ✅ “up to 6 short-form clips”ALWAYS DEFINE REVISION LIMITS
Standard: 1 round included
Additional = paidALWAYS DEFINE TIMELINE
Content Session → 10–14 business days
Content Day → 2–3 weeks
Signature Build → customANYTHING NEW = ADDITIONAL COST
Examples:extra clips
new edits after approval
added deliverables
new direction after filming
NEVER OVERPROMISE IN THE MOMENT
Always anchor back to: scope · deliverables · agreement
🔁CLIENT FLOW (INTERNAL PROCESS)
Step 1 — Inquiry
Client submits discovery form
Step 2 — Review
You assess: fit · scope · best offer
Step 3 — Discovery Call (if needed)
Step 4 — Proposal Sent
Includes: recommended package · deliverables · timeline · pricing
Step 5 — Booking + Payment
🎯CORE BUSINESS PRINCIPLE
You are not selling: video hours · camera time · editing tasks
You are selling: Clarity · Message · Presence
Everything in this document exists to protect that.
🔥 FINAL NOTE (IMPORTANT)
Your most important offer long-term: 👉 CONTENT DAY
This is your: most scalable · most valuable · most aligned offer
Focus on refining and selling this consistently.